How Zuckerberg Has Undermined Trust In The Facebook Brand

In 2018 Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. The Facebook founder and CEO essentially traded a core value, privacy, for profits. His performance last year provides a classic case study for all […]

The Right Reasons for Rebranding Your Business Logo

Thinking About Changing Your Marketing Graphics? Over time, your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics. However, you need to be careful you’re not undoing all the hard marketing and branding […]

Personal Branding Tips to Boost Business Success

Never Forget: You’re the Face of Your Business If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right? Would your answer include personal branding? […]

How to Double Your Profits Without Increasing Your Sales

Recent studies analyzing the tax returns of over 1 million businesses have shown that the majority of companies in this country make a pretax profit, as a percentage of sales, of 5% or less. I am not just referring to small companies. If your company made a pretax profit last year of 5% or less, […]

Questions Are the Key to Success in Business and Life

It was Kipling who gave us what was perhaps the greatest advice for business success and, in fact, success in life that has ever been given. He told us the key to success in all areas when he said “I had six honest serving men. They taught me all I knew. Their names were: where and […]